Business Turnaround and Recovery:
In today's market change is
the norm. At some stage almost every business will find itself
in difficulty. This can arise from a sudden downturn in a
major market, erosion by new competitors or new technology or
even as a result of an unforeseen success!
When a business starts
to experience problems, the natural response is to take
control of the expenditure, cut back on non-essentials and
implementing methods that liberate cash. These may well be
necessary but do not form a sufficient condition for recovery
and turnaround. Unless the current situation is really a
short term "glitch" and there is high confidence that
"normality" will return, the best that the above measure will
achieve is to buy you time to act. You must change the way in
which the business operates otherwise,
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"If you always do what you've always done, you'll always
get what you always got" |
Change is essential |
It may not feel like it now,
but this is the best time to improve the underlying
processes in your business, to reduce unnecessary complexity
and eliminate cost. Often you will be to close to the
problem to see this, what is needed is a external view.
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