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Business development and Marketing:

You may have a new product or an idea but are unsure how to get into the market or have an existing business but would like to expand your market, sectors or products. We can help. We will work with you to,

  • Understand your business opportunity

  • Define the marketing approach most suited to your business

  • Develop an appropriate marketing action plan

You probably feel that action is needed now, but take care. "Action without planning is folly..... but planning without action is futile". An appropriate level of review and planning is key to achieving success,  obviously “analysis paralysis” should be avoided but poor planning and implementation will prove costly. We can assist with this process, common key questions we can answer are,  

Where is your business today? Where do you see your business in the future?  How big are your aspirations for your business? Local or global, mass or niche, leader or follower? Answers to these will greatly influence our development and marketing plans.               

What is the product all about and What is the market? We will define elements such as: what makes your products unique, who is the competition, who you should be selling to, at what price and where. 

What are the expectations for your products? Factoring in the product definition with a clear understanding of market and manufacturing lead times, investment levels, distribution and so on, will allow realistic and achievable sales and growth targets. 

How to achieve your goals? Based on an understanding of your business opportunity and means available, we will define the scale of marketing support and mechanisms needed. This will include a step-by-step roadmap to ensure short, medium and long-term goals are achieved. The options are vast and could range from a simple direct mailing to a targeted customer base to highly sophisticated programs integrating various media types and technologies.

How do you find the resource to achieve your goals? This is always a key consideration. If you have existing an marketing resource, we can help develop their capability to better meet your business needs. Alternatively, if you do not have resources, we can assist in securing implementation resource as required.

Darts - On target

Free consultation: We are always happy to visit you and discuss ways in which we can help. During this free consultation session we will review your situation and start to identify your business development needs.
Contact Details: 
Tel:  01825 767188
Fax:  08712 426193

Email: contactus@petts-consulting.co.uk

 

Consulting with a Technological Edge

Petts Consulting Limited Company No. 4778188 VAT No. 762 7759 85
Registered Office: 32 The Jays, Ridgewood, Uckfield, East Sussex, TN22 5YG.
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